Senior Content & Editorial Lead (Tone of Voice, Brand Refresh) — SumUp, London
SumUp just invested in a full brand refresh — a distinctive new voice with real momentum behind it. Now its Global Content Chapter (10+ content managers across the organisation) is hiring a Senior Content & Editorial Lead in London to take that voice further: shape it into clear frameworks, champion it across every market and channel, and raise the bar for what great content at SumUp looks like.
The Role & Impact
This is a chance to build and own the editorial standard from the ground up, working closely with Marketing, Design, and Product to make sure SumUp's words are as sharp and distinctive as its products. Office-first, based at SumUp's Bankside HQ.
What You'll Do
- Set and enforce editorial standards across the Global Content Chapter — direct, constructive feedback that sharpens ideas and cuts unnecessary revision rounds
- Review, edit, and approve copy across campaigns, social, CRM, retail, and sales, keeping everything on brand and commercially clear
- Build and evolve the verbal identity system: tone-of-voice guidelines, messaging hierarchies, approved terminology, and channel-specific guidance
- Partner with Design, Marketing, Product, and regional teams to turn briefs into clear creative direction for writers and freelancers
- Brief, manage, and quality-control freelance copywriters and external agencies to protect brand integrity
- Evaluate AI writing tools and set standards for their responsible use — efficiency without losing quality or distinctiveness
What Makes You a Great Fit
- A portfolio showing distinctive, commercially effective writing across brand, campaign, and digital formats
- You've personally defined, documented, and enforced a tone of voice across a complex organisation — not just contributed to someone else's guidelines
- Strong content strategy knowledge: messaging hierarchies and editorial frameworks others can follow
- Comfort moving between strategic work and hands-on execution when a piece needs senior creative judgement
Why SumUp
Global multicultural team, Virtual Stock Option programme, 28 days paid leave plus bank holidays, a dedicated annual L&D budget, and private health insurance including optical and dental.
🚀 Ready to Apply?
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