Senior Social Content Operations Manager, China — Video-First Social Growth (Remote China)
The Role & Impact
Airbnb is hiring a Senior Social Content Operations Manager to lead China social initiatives and drive business growth across key local social channels. Reporting to the Social Lead, you'll build and scale Airbnb's social growth capabilities across video-driven platforms and evolving social ecosystems in China Mainland. Note: no visa or relocation support — this role is remote within China Mainland.
What You'll Do
- Own and drive social growth strategy across video-driven platforms, identifying platform opportunities and operational gaps
- Lead and execute social operations — content strategy, content production, audience engagement, and platform growth initiatives
- Initiate innovative growth pilots to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing
- Collaborate with Growth Ops, Marketing, Comms, Product, and other cross-functional stakeholders to align social initiatives with broader business priorities
- Partner with global and regional social teams to share insights and advocate for local platform opportunities
What You Bring
Deep understanding of China's social landscape, hands-on experience running content operations on local platforms, and a track record of scaling engagement. You're strategic and operational at once — able to spot platform shifts early and turn them into growth programs.
Why Join Us
You'll have real ownership over how one of the world's most beloved travel brands shows up in China's fast-moving social ecosystem — with direct line of sight to business impact.
🚀 Ready to Apply?
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