Head of Marketing (Product-Led Growth) — Dubai, UAE
About Ziina
Ziina's mission is to bring financial freedom to every person in the Middle East — building MENA's consumer and SMB financial platform, starting with a peer-to-peer and merchant wallet. Backed by a $22M Series A from Altos Ventures, Fintech Collective, Activant, Long Journey Ventures and Y Combinator, with a 4.8-star app rating and 8 international design awards including the Red Dot and UX Design Awards. Payments volumes have grown 10x YoY for the last two years.
The Role
Ziina is searching for a dynamic Head of Marketing in Dubai to lead strategic product-led growth — spanning product marketing, brand awareness, customer acquisition, and revenue growth. This is a role for a data-driven, creative leader who can develop and execute impactful marketing strategies while inspiring a high-performing team.
What You'll Do
- Own product positioning and messaging strategy — translating Ziina's payment features into compelling customer benefits that drive adoption and differentiation in fintech
- Lead comprehensive go-to-market execution for new product launches, coordinating cross-functional teams and establishing measurable success metrics for adoption and retention
- Build data-driven quarterly marketing roadmaps aligned with company growth objectives, including strategic budget allocation across channels
- Drive multi-channel acquisition — rolling up your sleeves into every detail, from campaign strategy to how every pixel aligns on the latest ad
- Mentor and lead a team of passionate, high-performing marketers
What You Bring
- A full-stack marketing background with deep expertise in product marketing: positioning, messaging, and GTM execution
- A proven track record in both startup environments and scaling organizations
- Creative flair combined with analytical acumen — comfort with data, metrics, and ROI
- A hands-on leadership style: you lead by example and dive into the details
- Experience in fintech, payments, or consumer apps is a strong plus
Why Join
You'll shape how one of MENA's fastest-growing fintechs is positioned in the market — building the go-to payments solution for the region with a world-class team and top-tier investor backing.
🚀 Ready to Apply?
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