Product Marketing Lead, Executive Briefing Program (EBC Content Strategist) — Celonis, Munich
Celonis — the trusted platform to industrialize Enterprise AI — is hiring a Product Marketing Lead for its Executive Briefing Program in Munich. The Executive Briefing Center (EBC) runs the most important conversations Celonis has with its customers, and it was just named the world's Best New Executive Briefing Center Program by the Association of Briefing Managers.
The Role & Impact
As the EBC Content Strategist, you design the future of how the world's top executives experience Celonis. You'll pioneer AI-native, multisensory briefings that turn complex process intelligence into stories leaders can see, touch, and explore in real time — from cinematic presentations to interactive data showcases.
What You'll Do
Experience Design & AI-Native Storytelling
- Craft a bold, consistent executive narrative that lands with C-suite audiences
- Build an AI-assisted content engine that drafts, personalises, and adapts each briefing in real time to the visiting executive's industry and priorities
- Design tailored, high-impact experiences — presentations, messaging frameworks, scripts, and interactive multimedia
Living Catalog & Session Curation
- Own an adaptive, always-current catalog that evolves with every product launch and GTM shift
- Orchestrate briefing agendas that flow as one cinematic story arc across sessions
Immersive Showcase & Demo Innovation
- Own the creative vision for interactive EBC showcases end to end
- Partner with design agencies, creative technologists, and product teams to prototype net-new immersive experiences — AR/VR, live data visualisation, and interactive installations
- Establish a testing and refresh cadence so every showcase runs flawlessly during high-stakes visits
Collaboration & Impact
- Enable speakers and subject-matter experts to shape session narratives aligned to briefing goals
- Track engagement and tie immersive experiences to measurable pipeline and deal velocity
What You'll Need
- 6+ years in content strategy, experience design, executive communications, or product marketing in B2B technology
- Proven experience designing high-stakes executive events, immersive experiences, or briefing programs
Why Celonis
Own the creative frontier of executive engagement at the company making AI understand how business really works — Munich-based, working directly with sales leadership, product marketing, and the executive team.
🚀 Ready to Apply?
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