B2B Demand Generation Marketing Manager (Paid Media) — Berlin, Germany
About the Opportunity
Wolt is looking for a B2B Demand Generation Manager to own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy, high-impact role at the heart of how Wolt grows its business — building and running full-funnel, multi-channel campaigns from scratch, and developing the playbooks and processes that scale with the company. Based in Berlin or Helsinki.
The Role & Impact
You'll work closely with Sales, Product, and cross-functional teams across EMEA. This role is about ownership and execution: hands-on campaign running, strategic thinking about efficiency, testing new channels, learning with data, and building systems that last.
What You'll Be Doing
- Own end-to-end paid demand generation campaigns across countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels
- Build full-funnel campaigns with B2B collaborators — from ad creatives and landing pages through sign-up flows, lead qualification, and activated accounts
- Develop and test new locally relevant initiatives: messaging, channels, tools — and turn successful pilots into scalable playbooks
- Drive automation and process improvements to make demand gen more efficient
What We're Looking For
- Experience running paid demand generation or performance marketing, ideally in B2B
- Strong channel expertise (Meta, Google, TikTok, programmatic) and budget management
- Data-driven decision-making and comfort with experimentation
- English fluency; other languages are a plus
If you love building B2B growth engines from the ground up, this is the role at one of Europe's fastest-growing delivery platforms.
🚀 Ready to Apply?
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