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Brand & Communication Senior Manager (Media Planning, Top-of-Funnel) — Riyadh, Saudi Arabia
HungerStation (Delivery Hero)Riyadh, Saudi Arabia
About the Opportunity
HungerStation, part of the Delivery Hero Group, is looking for a Brand and Communication Senior Manager to lead top-of-funnel brand strategy in Riyadh. This is a leadership role where you'll shape the holistic in-app visual identity, drive end-to-end media planning and execution, and own brand health for one of Saudi Arabia's most recognizable delivery brands.
Key Responsibilities
- Lead the proactive development of the brand experience, seasonal direction, and identity governance across every customer touchpoint — from Ramadan splash screens to app themes and tiles
- Partner with the Product team so every new feature (like HRewards) launches with a defined identity and clear usage guidelines
- Align brand priorities with Food Marketing, QC Marketing and other functions to keep the HungerStation brand consistent
- Translate campaign goals into media objectives, KPIs, targeting strategies, and channel roles for each audience journey
- Set rigorous campaign tracking — deep links, attribution frameworks, naming conventions — for accurate evaluation
- Challenge agency recommendations on media mix and placement to ensure efficiency and clear rationale
- Monitor brand-health indicators: top-of-mind awareness, consideration, brand preference, sentiment, share of voice
What You Bring
- 8–10 years of experience in brand management, integrated marketing, and media planning
- Strong understanding of media budget splits, deep-linking, attribution modeling, and full-funnel activation
- Proven ability to track and optimize brand health metrics (TOM, brand preference, brand recall)
- Assertive agency management and a track record of improving execution efficiency
- Bachelor's degree in Marketing, Business Administration or a related field (Master's preferred)
Why Join
This is a rare chance to lead brand strategy at scale in the Gulf — with real media budgets, a passionate in-house team, and the backing of a global delivery powerhouse.
🚀 Ready to Apply?
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