CRM Specialist (Braze, Lifecycle Campaigns & Automation) — Dubai, UAE
About Tamara
Tamara is the leading fintech platform in Saudi Arabia and the wider GCC — Saudi's first fintech unicorn, backed by Sanabil Investments, SNB Capital and Checkout.com. The company serves millions of users across KSA, UAE and Kuwait, partnering with global and regional brands like SHEIN, Jarir, noon, Amazon, IKEA, eXtra and Farfetch. Headquartered in Riyadh, Tamara is on a mission to build the most customer-centric financial super-app — and the CRM team is at the heart of that growth.
The Role
As CRM Specialist in Dubai, you'll own the end-to-end design, execution and optimization of highly complex lifecycle campaigns. You'll bring deep technical expertise to make CRM flows automated, scalable and personalized — and become the go-to CRM expert for the business, reporting to the CRM Manager.
What You'll Do
- Architect multi-channel customer journeys (email, push, in-app, SMS) with advanced segmentation, personalization and automation
- Configure advanced CRM logic using dynamic content, Liquid scripting, webhooks and connected content for hyper-personalized experiences
- Define and drive CRM strategy for key initiatives like lifecycle management and product adoption
- Manage complex workflows, integrations and troubleshooting; analyze performance and user behavior to refine targeting, content and triggers
- Partner with product, data, engineering and marketing teams to keep CRM aligned with business goals
- Act as the internal subject-matter expert on CRM tools — template design, deliverability and compliance
What You Need
- 2+ years of hands-on CRM experience in fast-paced B2C environments (fintech highly preferred)
- Proven track record building complex automated campaigns on enterprise platforms like Braze, CleverTap or Iterable
- Solid grasp of Liquid scripting, dynamic content, webhooks, segmentation and data flows
- Comfort with data — SQL, analytics dashboards, A/B testing; HTML/CSS for email is a plus
Why Join
This is a chance to own lifecycle CRM for a unicorn-scale fintech across the GCC — with real ownership, serious growth, and a brand millions of people use every day.
🚀 Ready to Apply?
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