Founding Marketing Manager (m/w/d) – B2B SaaS (Frankfurt, Hybrid)

About the Opportunity

Omnora, a B2B SaaS company based in Frankfurt, is seeking a Founding Marketing Manager to build our marketing function from the ground up. We help enterprises like DB, AOK, and ADAC secure, structure, and leverage their knowledge with AI. This is a rare chance to shape a marketing department from day one, working closely with the management team and enjoying true ownership.

The Role & Impact

As our Founding Marketing Manager, you will be the driving force behind all marketing efforts. You'll orchestrate campaigns across all channels, build our performance marketing infrastructure, and develop a scalable structure that will evolve into a full-fledged marketing department. Your work will directly influence company growth, with short decision paths and high visibility.

Key Focus Areas

• Performance Marketing & Lead Generation: Plan, manage, and optimize campaigns on Google Ads and LinkedIn to generate qualified leads for our sales team. You'll be measured on CPL, ROAS, and pipeline contribution.
• Account-Based Marketing (ABM): Develop targeted ABM campaigns for enterprise accounts in the DACH region, delivering the right message at the right time on the right channels.
• Omni-Channel Orchestration: Align paid, organic, content, and email marketing to work as a cohesive system, not isolated tactics.
• Content & Creation: Create compelling formats and content that resonate with our audience, testing and iterating based on data.
• Marketing Infrastructure: Build scalable systems using HubSpot automation, lead tracking, and reliable reporting.
• AI & Automation: Leverage AI tools to automate processes, from content production to personalized campaigns.
• Agency Management: Act as the main point of contact for our marketing agency, briefing campaigns, providing feedback, and ensuring results.
• Sales-Marketing Alignment: Bridge the gap between marketing and sales to ensure leads are not just generated but converted.

Required Experience

• Professional Experience: 1-3 years in marketing, ideally in B2B SaaS, tech, or startup environments. You've managed campaigns independently and learned from failures.
• Academic Background: Degree from a top university with above-average grades in marketing, business, communications, or related fields.
• Performance Marketing Skills: Proficiency in paid media on Google and LinkedIn, with experience in campaign setup, optimization, and evaluation. Familiarity with long sales cycles and complex buying centers.
• Analytical Mindset: Comfortable with dashboards and KPIs, using data as your compass for daily decisions.
• HubSpot & Automation: Experience with HubSpot Marketing Hub, including segmentation, automation, and attribution, is a plus.
• AI Affinity: Exposure to AI-powered tools in content production or lead generation, with curiosity to develop further.
• Creative Eye: A knack for language and design, whether for LinkedIn posts or campaign creatives. Experience with Canva or Adobe Creative Cloud is a plus.
• Ownership Mentality: Self-driven, proactive, and resilient. You see opportunities and seize them, overcoming obstacles independently.
• Communication Skills: Clear and precise communication in both German and English, internally and externally.

Perks & Compensation

• Founding Role with Real Ownership: Build the marketing department from scratch, with your fingerprint on everything. Clear path to Marketing Lead.
• Rapid Learning: Immerse yourself in all marketing disciplines—content, performance, automation—and accelerate your growth.
• Creative Freedom: No rigid processes; maximum room to experiment and innovate.
• Short Paths, High Impact: Work closely with the management team and see your impact on the company.
• Hybrid Work: Flexible home-office options, with hybrid work from Frankfurt.
• Perfect Timing: Join as we scale with a market-ready product and strong references.

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