Head of Marketing — Keyrock (London) — Rebrand & Reposition a Digital Assets Powerhouse
About Keyrock
Since 2017, Keyrock has been a change-maker in digital assets. We're a global, remote-first team of 200+ people across 40+ nationalities, with hubs in Brussels, London, Paris, and New York. We provide liquidity across 80+ centralized and decentralized exchanges — a position cemented by our Series C, led by SC Ventures. Today we run a full spectrum of capital markets businesses across centralized and on-chain venues: market making, high-frequency trading, options, OTC, DeFi trading desks, advisory, and asset management.
The Opportunity
We're hiring a Head of Marketing to take full ownership of our marketing strategy, rebrand Keyrock, and reposition us as the market evolves from crypto-native to institutional — merging with traditional finance. This is not a maintenance role. It's a transformation mandate with full discretionary decision-making on commercial strategy implementation.
You'll work as a close strategic partner to the CCO — almost as co-marketeers. The team is lean by design: 2-3 direct reports plus heavy use of AI and agentic tooling.
What You'll Do
- Own and execute the complete rebrand and repositioning of Keyrock
- Define and drive marketing strategy across institutional and crypto-native audiences
- Build a premium, forward-looking brand identity — distinctive, audacious, credible to both institutional allocators and crypto-native operators
- Push information into the market in ways that make people pay attention and take Keyrock seriously
- Partner closely with the CCO and commercial team to drive measurable commercial impact
- Build and lead a small, high-impact team augmented by AI tooling
Who You Are
Someone who inspires and sets direction — not someone who runs campaigns (operational execution will increasingly be handled by AI agents). If you're building toward the agentic investment banking era of digital finance, this is your canvas.
Apply directly below.
🚀 Ready to Apply?
Similar Roles