Senior Marketing BI Analyst (Referral & Virality Analytics) — Berlin, Germany

The Role

HelloFresh — the world's leading meal-kit company — is looking for a Senior Marketing Data Analyst to join its Marketing Analytics team at the Global Headquarters in Berlin. You'll own the Virality Analytics space, focusing on Referral / Refer-a-Friend (RAF) programs across 12+ HelloFresh markets and multiple brands: HelloFresh, Factor, Green Chef, Chefs Plate, EveryPlate and more.

What You'll Do

• Own analytics for referral programs — one of HelloFresh's most efficient acquisition channels and a strategic growth lever
• Build dashboards and models that track referral performance, virality and channel economics
• Partner with marketing, product and data teams to design and evaluate experiments
• Deliver insights that shape acquisition strategy across markets and brands
• Communicate findings clearly to stakeholders at all levels

What You Bring

• Strong experience in marketing analytics or BI, ideally in consumer or subscription businesses
• Advanced SQL and data visualization skills; familiarity with Python/R is a plus
• Experimentation mindset — you turn data into decisions
• Excellent communication in English

Why HelloFresh

You'll own a strategic growth area across 12+ markets and five-plus brands, working with one of the most data-driven teams in consumer tech. Real ownership, serious scale, and a global footprint.

Ready to make referral growth viral? Apply below.

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