Senior Paid Marketing Strategist (TikTok, YouTube, Google PMax) — Remote EU
About the Opportunity
Typeform — the form builder behind over 500 million responses a year, trusted by 150,000+ businesses and integrated with Slack, Zapier, and HubSpot — is looking for a Senior Paid Marketing Strategist to rethink how the company approaches paid acquisition. This is a hands-on role with real ownership: managing significant media budgets, building channel strategy, and helping Typeform understand the true business impact of its investment.
The Role & Impact
You'll own and grow key channels including TikTok, YouTube, Google Performance Max, and Uber Ads — while helping test new opportunities across audio and CTV. This role is open remotely across Germany, Ireland, the Netherlands, Portugal, Spain, and the UK.
What You'll Do
- Own and grow paid acquisition channels — TikTok, YouTube, Google Performance Max, and more
- Manage significant media budgets with a sharp eye on efficiency
- Build channel strategy and develop campaigns in close partnership with creative teams
- Measure true business impact through MMM (media mix modeling), incrementality testing, and other advanced measurement
- Test new opportunities across emerging channels like audio and CTV
- Help shape Typeform's approach to paid from first principles
What You Bring
- Strong paid acquisition experience across TikTok, YouTube, Google, and/or Performance Max
- Hands-on experience with media mix modeling and incrementality testing
- A strategic mindset with the ability to turn data into channel decisions
- Excellent collaboration skills with creative and analytics teams
If you love owning big budgets and building paid growth from first principles, this is the role.
🚀 Ready to Apply?
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