Senior Product Marketing Specialist, EMEA (Identity & AI) — Munich, Germany
About the Opportunity
Okta — the identity company securing every identity from AI to human — is looking for a Sr. Product Marketing Specialist, EMEA with a foundation in core product marketing disciplines. You'll drive regional go-to-market execution, product launches, positioning, and sales enablement across Europe, the Middle East, and Africa. Based in Munich, this role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content.
The Role & Impact
Identity is the key to unlocking the potential of AI — and Okta is building the trusted, neutral infrastructure that lets organizations safely embrace this new era. You'll be the bridge that turns global strategy into local reality across one of the most important security markets in the world.
What You'll Do
- Translate Global Strategy to Local Reality: Adapt global product positioning, value frameworks, and launch plans to regional buying behaviours and local industry dynamics
- Bridge Global & Regional Teams: Serve as the strategic liaison between global and regional teams, ensuring market feedback shapes product roadmaps and messaging
- Tailor High-Impact Collateral: Refine customer-facing narratives, campaign assets, and enablement tools to drive pipeline velocity across EMEA
- Support Launches: Execute product launches and GTM strategies across the region with speed and precision
What You Bring
- Strong foundation in product marketing: positioning, messaging, launches, and sales enablement
- Regional GTM experience — ideally in EMEA security, SaaS, or infrastructure markets
- Excellent storytelling and cross-functional collaboration skills
- An owner's mindset: you operate with speed, urgency, and execute with excellence
This is career-defining work at the intersection of identity and AI — at a company that's all in on the mission.
🚀 Ready to Apply?
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