Sr. CRM Marketing Specialist (Braze, Lifecycle Campaigns) — Dubai, UAE

The Role & Impact

Talabat — part of Delivery Hero Group, the world's pioneering local delivery platform across ~65 countries — is hiring a Sr. Specialist, Marketing CRM to join its regional Performance Marketing team in Dubai. You'll own and implement CRM campaigns at country level, working closely with the CRM team to keep execution smooth, fast and measurable across all talabat markets.

What You'll Do

• Ideate CRM campaigns around the customer lifecycle to meet real business needs
• Coordinate with the Campaign Ops team to launch campaigns that tackle local-market challenges — churn spikes, frequency drops, and more
• Forecast, align and monitor campaign spend, keeping monthly, quarterly and annual CRM budgets on track
• Monitor lifecycle campaign performance and suggest optimizations based on best practices and learnings from other markets
• Build visibility for local marketing teams on performance and cost evolution
• Formulate data-backed hypotheses to optimize ROI from existing flows

What We're Looking For

• Bachelor's degree in marketing or equivalent, with a strong data focus
• Minimum 2 years of proven relevant experience, ideally in a fast-paced environment
• Excellent Excel skills and comfort working with data and reporting campaign performance
• Experience with CRM and campaign management tools like Braze (or similar) is a plus
• Fluency in written and spoken English; Arabic is a plus
• A performance-driven, experimentation mindset with great time management and attention to detail

Why Join

This is a chance to run CRM for one of the biggest food delivery brands in the region — a role where your campaigns directly move revenue and retention for millions of users.

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